Labour market communication is essential for organisations. It involves strategically deploying communication tools to attract talent, both externally and internally.
Although labour market communication resembles traditional communication, the focus here is on presenting your organisation distinctively to potential candidates. This authentic approach, also called employer branding called, plays on the emotions and preferences of candidates and increases the chances of them choosing your organisation.
Curious about our approach that brings together all aspects of labour market communication? With our nonstop employer branding model you become a magnet for talent.
Labour market communication like employer branding, contributes to strengthening your employer image and helps attract talent and retain employees. A cohesive and authentic image is essential to retain candidates and current employees.
However, the message has to match the culture within your organisation. Promises that do not match reality cause rapid outflow and wasted investment in recruitment. So a strong employer brand is always valuable, especially to find candidates who really fit your organisation.
Want to know more about employer branding and what it achieves? See our approach and get inspired.
An integral labour market communication plan forms the basis for your recruitment and communication activities. It provides the foundation for your employer brand, campaigns, recruitment activities and events, distinguishing between internal and external communication.
To understand your employer brand, you need to know what drives your employees, what stories they share and who your ambassadors are. It is also important to examine how attractive you are to specific target groups. You can measure this, for instance, through the Magnet Score. Without these insights, you cannot effectively labour marketing communication plan set up.
After mapping out your image and your work values, segment your communication target groups. At labour market communication are prospective and former employees of the organisation. Identify the 'critical' groups where recruitment can become difficult, and determine what makes your organisation attractive. This forms the basis for a strong and distinctive employer brand.
Many organisations are struggling to get their labour market communication, mainly because they cannot properly capture the perspective of (potential) employees on their organisation. Do you recognise this problem? Then it is time to engage external expertise from a labour market communication agency. Goals has more than 20 years of experience in this field. We would be happy to discuss this with you.
Our approach is fact-based. We use the Magnet Score measurement. This is the scientifically based measuring instrument to measure the attractiveness of your employer brand. Based on these quantitative results, we engage in further (qualitative) dialogue with colleagues within the organisation to discover what motivates talent to work for you. We also map out what potential employees find important for the future and use these insights to build your employer brand. We focus on a good balance between reality and ambition. After all, a large part of the expectations must be met. Otherwise, new talent will leave the organisation prematurely.
Key points to consider in labour market communication:
For over For 20 years, we have helped countless organisations successfully deploy their labour market communication. How? With our nonstop employer branding model. That's how you become a magnet for talent. Not only for new candidates, but also for your current team. Nonstop wBay experience, in other words. Because it's all about that lasting experience. Whether someone applies for a job, works with you or leaves: with our nonstop employer branding model is your employer fire always on point. From inflow, inflow and throughput to outflow.
Proof of our success can be found at our inspiration page, where we have detailed several cases so that you, too, as an organisation can draw inspiration from them.
Our cases range from job marketing to the full implementation of an employer branding strategy. We have carried out national and international campaigns in various sectors, including government, ICT & engineering, education, manufacturing, business services and healthcare. Be inspired by our examples; with the right approach and an authentic, strong employer brand, you too can achieve more with labour market communication!
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