Employer branding strategy: why is it important?

Those who build a dream team realise that employer branding does not stop at the front door. Recruitment makes little sense if talent cannot develop or leaves quickly. A successful employer understands that a structural approach is necessary, in which the phases of influx, inflow, throughput and outflow are inextricably linked. Establishing a clear labour market strategy, with which you nonstop works to build a strong employer brand and a sustainable candidate and employee journey, is essential. With us employer branding model build a strong employer branding strategy that result delivers short- and long-term.  

The experience of talent within your organisation today will determine the strength (or weakness) of your employer brand a year from now. This is why paying attention to good employer branding - and thus the employer branding strategy - always important. Being an attractive employer rests on six key pillars: 

• Fascinating 
• Social 
• Economic 
• Development 
• Vital 
• Meaningful 
  

These pillars are measurable with the Magnet Score. The Magnet Score was developed by Goals and is independently scientifically based. This makes it a valuable tool for organisations that do not want to rely solely on 'gut feeling'. It provides insight into the attractiveness of your organisation and helps to optimise the work experience. Is the experience of talent in your organisation positive on all 6 pillars? Then there is a strong foundation for a powerful employer brand, which makes attracting and retaining talent significantly easier. At Goals we call this: becoming an irresistible organisation for talent.  

We often see organisations scoring high on one or more pillars and lower on others. This factual information can be used in establishing a good employer branding strategy. It helps you strengthen the current employer brand. At the same time, it also provides direction to further improve the employer brand. Where does your organisation's strength lie? And where is its ambition? Read more about it in our white paper: Discover the 6 pillars of attractive employer branding

Our mission is to help organisations develop a strong and distinctive employer brand that is sustainable and contributes to achieving strategic goals. We do this with the nonstop employer branding model: a model in which the candidate and employee journey merge seamlessly. Only by integrating all aspects of employer branding can you achieve sustainable results. This is how you build an irresistible organisation where employees grow into 'more workers' - inspired and committed people who achieve the goals together. 

A employer branding strategy does not consist of separate phases for us, but is one overall story. We create a brand and work experience that continues - from the very first contact to long after the last day of work. Want to know more about the fluid candidate and employee journey? Watch our nonstop employer branding model.  

Want to know how we use our employer branding strategy have helped create a powerful employer brand?

Do you also want to build a strong employer brand and a sustainable candidate and employee journey nonstop? We would love to help you! With our employer branding strategy, via the Goals nonstop employer branding model, we look at all phases of the candidate and employee journey and identify improvement points to achieve your goals. 

We start with a thorough analysis to gather insights on the current work and brand perception within your organisation. Workshops with employees are then crucial to this as qualitative underpinning. After all, they are the core of your employer brand. We translate the results into a creative and authentic communication concept that reflects the unique characteristics of your organisation. 

We then build the employer brand step by step, first internally and then externally. We do this on the basis of our extensive employer branding model. This forms the basis of the activation plan. A well-thought-out labour market strategy combined with a strong employer brand makes expectations come true and transforms talents into enthusiastic and engaged employees. Together, we create irresistible employer branding.  

Want to know more? Discover our approach and get inspired!

Proof of our success can be found at our inspiration page, where we will further explain various cases, so that you as an organisation can also draw inspiration from them.  

Our cases range from job marketing, recruitment campaigns, recruitment campaigns to the complete implementation of a employer branding strategy. We have executed national and international campaigns in various sectors, including government, ICT & engineering, education, manufacturing, business services and healthcare. Be inspired by our examples; with the right labour market strategy and an authentic, strong employer brand, you too can achieve more in terms of employer branding.