To help you as an organisation be irresistible to talent, we use the 'Nonstop employer branding model' we have developed. This model contains all the building blocks to achieve sustainable results. After all, employer branding is more than just a nice story. It fits your work values, identity and image. But perhaps even more importantly: it matches your ideal employees and thus attracts the right talent. At the same time, it radiates the organisation's ambition.
In employer branding, we distinguish 4 phases. Inflow, inflow, throughflow and outflow. All these phases intertwine and are important for establishing your employer brand powerfully. Is one of these facets missing from your employer branding strategy? Then there is a chance that identity and image will no longer match or fit together in the long run. So a strong employer brand becomes just another story. And that is a shame!
Activating a strong employer brand is top sport. Especially now that many industries are facing a shortage of suitable candidates. These candidates no longer select solely on information such as job content and terms of employment, but also want to know at the front end whether the organisation suits them. A condition that is actually very important in any situation (few or many candidates) for a reciprocal, lasting relationship.
Properly fleshing out your employer branding strategy therefore requires a multidisciplinary approach. An approach in which it is good to distance yourself from the organisation and look objectively at where you are now and where you want to go. At Goals, we can do that like no other. For over 16 years, we have been developing surprising employer branding strategies and concepts together with organisations. Concepts that flesh out the entire candidate and employee journey. From targeted online activities to suitable development programmes. From simple advice to complete implementation. Whatever your needs are, we implement them accordingly.
Our best-kept secret, we put the candidate and employee first. Every time. After all, they make up your employer brand.
While everything starts with a good approach and well thought-out methodology, the track record ultimately determines how successful and sought-after you are as an agency. Good examples are important for you as a potential client. It makes an often still abstract methotics concrete, gives inspiration and also creates confidence in the approach. Mind you, every organisation is unique and deserves a distinctive employer brand and a matching approach.
Our cases vary from job marketing to the full implementation of an employer branding strategy. From national to international campaigns. Focused on various sectors, such as education, childcare and IT. A number of these great cases, such as Meaninful Minds from TU Eindhoven, can be found on our website, where we share not only the process with you, but also the results. Because in the end, that's what it's all about.
As an agency, we would like to make you a master in building and maintaining your employer brand. You will learn how to apply this on a strategic and practical level during our master classes. The focus is on all facets of the candidate and employee journey. As a customer, you decide whether you want to follow all master classes or zoom in on a specific part of the Nonstop Employer Branding model.
Sharing knowledge and insights is in our DNA. That is why we have developed several white papers explaining the various facets of employer branding. Based on these white papers, you can get started yourself and build a rock-solid employer brand step by step. Are you struggling for whatever reason? Then you know where to find us! In a no-obligation knowledge session, we will gladly inspire and inform you about a possible cooperation.
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