'Then we get one of those leaflets with our core values, thought up by management.' A comment I heard at a workshop the other day. So it still happens. We come up with a few core values and then tell employees how to live up to them. With a leaflet. Ai. You don't create a brand, you already have one. So does an employer brand. And this is how you identify it.
Let your brand live
With a strong employer brand - employer brand - you show future employees why it is nice to work with you. Your brand comes to life in all your communication with this target group. Of course, you can express a certain ambition, but the gap with reality should not be too big.
Put your employees at the centre
Who better to answer the question of why your organisation is a fine employer? Right. Your employees. And you identify your employer brand by engaging with them. Organise workshops, ask questions on the intranet, ask employees to share stories.
This input forms the basis for your strategy and creative concept. And helps you tell your story. So that that workshop participant will soon say to you: 'this is who we are and why I work here!'
Goals
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