Why crossboarding deserves your attention in 2024

For years, there has been a lot of investment in attracting talent. But what about focusing on retaining that talent for the organisation? Unfortunately, this is often an underserved issue. And while this topic should always receive attention, it is now especially important. Especially because of the extreme labour market scarcity in many industries. Setting up crossboarding programmes properly is an important part of this. Time for a brief explanation of this.

We all know what onboarding is; we ensure that the first 100 days are such that the new colleague feels confirmed in the organisational choice he/she has made. The 'fit' in all areas is noticeable. At Goals, we apply the 5 c's in this regard: Culture, Connection, Compliance, Clarification and Challenge. Read the white paper if you want to know more about this.

 

Now, if that real talent has gone through the onboarding process really well, you are not done yet. After all, the question is not how you keep someone happy in their job, but whether you keep challenging talent. A proactive Crossboarding policy encourages this. It prevents talent from checking whether the grass is (still) greener at other companies.

 

The three main benefits of a good Crossboarding programme:

 

1 - Motivate talents: Offering recognition to talent through proper crossboarding allows the motivation of that same talent to increase plenty. Even in the current job. By creating a high-impact learning culture and combining this with advancement opportunities, you show that you reward self-development.

 

2 - Secure your culture and work values: talent needs at least a year to live through the company's work values, culture and ambitions. Longer tenures ensure the strengthening of organisational genes and thus strengthen the bottom line.

 

3 - Reduce your recruitment costs: werving and onboarding new talent quickly costs between 10,000 and 30,000 euros per hire. By providing flow-through opportunities with a good Crossboarding programme, you reduce those costs and talent in the new position is productive faster!

 

To measure is to know
Job satisfaction is often measured. But to what extent do you measure whether people feel challenged and motivated in the job? The new year is a great time to test this and find the longer-term match between employees' ambitions and opportunities within the organisation.

Erik Brother

Managing Partner

More blogs by Erik Broeder
More blogs by Erik Broeder
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