Quick start guide to a distinctive candidate and employee journey

Get to know the building blocks of the candidate and employee journey and learn through practical tips how to surprise talent.

The power of an employer branding strategy

At Goals, we know that a distinctive candidate and employee journey determines success for your organisation. That is why we have developed the Nonstop Employer Branding model, where the candidate journey flows smoothly into the employee journey. Our goal? To build irresistible organisations that attract and retain new talent, where employees grow and develop into valuable ambassadors - or as we call them: 'more workers'.

Wondering how to achieve this? Download the white paper and get started building the new employer brand.

After reading this whitepaper:

Understand why employer branding is more than just an attractive image.
Learn how your employer brand permeates every stage of the candidate and employee journey.
Get concrete tips to transform your organisation into an attractive employer.

Ready to make your employer brand irresistible to top talent?

Easily schedule a no-obligation introduction. We inspire you like for the next step of your employer brand.

More information on this whitepaper:

Why many organisations miss the next step

Too often, we see organisations going to great lengths to attract the right talent with fancy campaigns, slick job ads and an attractive work-at-home website. But once the candidate has arrived, the magic seems to disappear. Externally, the picture is right, but internally, organisations often miss the follow-up steps that ensure an unforgettable employee journey.

A sound employer branding strategy from inflow to outflow

Research shows that for talent, it is not just about salary and benefits. It's about the total work experience, from the first contact moment to eventual departure. This is where the Nonstop Employer Branding model shows its strength. A sound employer branding strategy starts with the inflow and continues through to the outflow of talent. How do you stand out as an employer and how do you ensure that employees remain proud? You will find the answers in our white paper.

Inspiring purpose and authentic brand identity

A powerful employer brand requires an inspiring purpose and an authentic brand identity that can be felt internally and externally. Learn how to formulate a vision that contributes to a brand identity that everyone agrees with.

The intake phase: the first 100 days are crucial

Bringing in talent is step one, but the first 100 days of the employee journey are essential to making new employees feel welcome. With structured pre-boarding and onboarding, you offer them an immediate connection to your culture and vision. How do you do that? In our white paper you will read the tools and tips to make this process unforgettable.

Employer branding strategy for advancement: continue to develop and inspire

Creating flow within teams

A strong employer brand does not stop at entry: in the advancement phase, the focus is on developing and inspiring employees. This ensures continued motivation and strengthens the innovative power of your team.

Staying connected in the exit phase

Even when leaving, it is important to retain employees as ambassadors. Careful guidance in the exit phase and staying connected through alumni networks give your employer brand staying power, even beyond the organisation's walls.

Building the new employer brand

With Goals and us Nonstop employer branding model you not only build a strong employer brand, but also sustainable results. In the white paper, you will read how to use each phase to make your organisation a talent magnet, perfectly suited to your vision and ambitions.

Curious how we do it? Download the whitepaper to discover how to get started with each step of the candidate and employee journey.