Is your EVP older than 3 years?
Do the EVP-APK.

In this dynamic labour market, an APK is then no luxury. What does talent really experience in your organisation today? What forces are you using to attract talent now?

With our Magnet Score Methodology you measure it quickly and flawlessly. You get the spiciness of your employer brand above water and ensure that it serves as a beacon in the turbulent years ahead.

You will discover in 5 short steps which part of your distinctiveness really resonates with (your) talent.
You nurture talent by knowing what matters to them.
You attract the right new talent for sustainable growth.
Last but not least: Benefit from over 20 years of Goals expertise.

85+ companies before you

The brands we work for

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Your (own) sensible EVP

The 5 steps of
the EVP MOT

These are the steps you can expect:

85+ companies before you

Step 1 - Inventory
Perhaps you already have an EVP and more information about your employer brand. This, together with your recent experiences, is always the starting point.

Step 2 - Intake
We speak to your key stakeholders from Recruitment, HR and Marketing/Communications. We take everyone through the methodology and give new insights about your labour market.

Step 3 - Online Magnet Score survey
All your colleagues receive a short questionnaire that is easy to fill in, even on smartphones. Through the scientific methodical approach, we peel back your employability to its essence.

Step 4 - In-depth workshop
With a group of you 'multi-workers', we dive in depth. Through a number of game forms, we make the connection between organisation (HR-oriented) and image (Marketing-oriented)

Step 5 - Presentation to team/MT
We show you the strategic frame with your labour market image and distinctiveness. And above all: a (self-)sensible EVP to put your foot down in the coming years. Whatever your course.

Chantal

This EVP track went smoothly and generated many enthusiastic responses. Especially because of the game forms in the workshop. Our EVP is truly Spot-on!

Alex

Our course in the coming years is dominated by retention rather than recruitment. The new EVP responds to this perfectly.

Is your EVP older than 3 years?Do the EVP-APK.

The 5 steps of the EVP MOT

Is your EVP older than 3 years?
Do the EVP-APK.

The 5 steps of
the EVP MOT