The power of a strong employer brand

A employer brand is the perception that employees and former employees have of you as an employer. It is crucial to make your employer brand, or image, high in order to attract, win and retain the right talent. It is important to build a bridge between the unique characteristics of your organisation and the ambitions of the desired talent. 

Of course, the current image may not match the desired image of your employer brand. Then there is work to be done. A employer brand is therefore not a static thing, but is constantly changing. It may be the case that you are perceived positively as an employer brand now, but how do you ensure that this will still be the case in four years' time?
It is important to realise that the employer brand is therefore not just the outward image. It is precisely the actual experience of talent that matters, whether it is an applicant or a colleague who has been working at the organisation for 10 years.

A good employer brand Therefore, it works through all facets of the candidate and employee journey. For inspiration, take a look at our case studies. 

A strong employer brand, and the door translation by target group is therefore crucial for organisations looking to build a strong and future-proof reputation. It ensures that you attract the right talent at the right time, in the right place, with the right message. This talent is then bonded and developed to achieve the best results together. Organisations with a strong employer brand therefore perform significantly better. Employer branding goes beyond the front door.  

A employer brand you don't create; you already have that. It's a matter of identifying it! And who better to explain why working for you is so enjoyable than your own employees? Your employer brand comes to life by engaging with them. Organise workshops, conduct online surveys and encourage employees to share their stories and experiences. This input will help you tell your story, give substance to your employer brand and creates a sense of pride and commitment among employees. Win-win, in other words. 

Your strengthening employer brand do so using a powerful tool: Employee Value Proposition (EVP). Just as the positioning of a corporate brand guides brand development, an EVP articulates the essence of what your organisation wants to stand for as an employer in the minds and hearts of candidates and employees. The EVP provides relevant and distinctive arguments for choosing this employer. Therefore, an EVP is an essential step in developing an attractive and authentic employer brand. 

Tip! Always write the EVP from the employee's perspective. This makes it extra authentic and reinforces the feeling of: "This is who we are and this is why I really love working here!". Want to know more about how to come up with a good EVP? Then read here our blog.

Will you make the difference on the job market with a distinctive, authentic and comprehensive implementation employer brand throughout the candidate and employee journey?  

With our unique methodology we really bring the organisation, its employees and its culture into focus. We do this fact-based with our Magnet Score analysis. It reveals your organisation's appeal and interesting opportunities for further growth. The quantitative measurement, together with interactive workshops with employees and MT, form the basis for spot-on results that go beyond container concepts; we touch the essence of distinctiveness. The result? An authentic, smart and powerful employer brand. 

From the Analysis, we write the Employee Value Proposition (EVP). Always described from an employee perspective. This is textual positioning. This should make the hearts of current and new employees beat faster. It makes them proud and it challenges them.  

The EVP is the basis for the creative employer brand concept . It includes both textual and visual elements and gives your organisation a unique voice and recognition in the job market. It attracts the right talent, strengthens and retains relationships. The combination of all resources creates a clear and ambitious story that appeals both internally and externally. 

But it doesn't stop at a creative concept. We also advise on how to make it employer brand integrates into the entire candidate and employee journey. Only when you identify the themes of your employer brand into all facets of this journey, you will achieve sustainable results and become an irresistible organisation for talent, with inspired employees who help exceed goals. 

At large For 20 years, we have helped countless organisations successfully deploy their employer brand. Do you want a employer brand that really stands out and makes an impression? With our nonstop employer branding model you become a magnet for talent. Not only for new candidates, but also for your current team. Nonstop brand- and workExperience, in other words. Because it's all about that lasting experience. Whether someone applies for a job, works with you or leaves: with us Nonstop Employer Branding model is your employer fire always on point. From inflow, inflow and throughput to outflow. 

Proof of our success can be found at our inspiration page, where we detailed several cases. Wondering how we can get other organisations to a powerful employer brand have helped? Get inspired!