Sdu - The power of development

An inspiring case study showing Sdu as a digital pioneer, and talents how they can grow at Sdu and build success together.

Customer

Sdu

Service

Service

Year

2023

Website

The approach

Using a 0 measurement, we test the current employee experience and identify improvement potential. The in-depth study also identifies the most distinguishing factors: Sdu is a springboard for your future career. Here, you can grow in existing and new talents with complete freedom and confidence. You build success together, of yourself and the organisation. We summarise this in a powerful theme: Working at Sdu. The power of developing. Working with current talent, we tell the real story: what is their power of developing and how can they grow endlessly within Sdu? 

Nonstop

Of course, it doesn't stop with a nice campaign and enhanced ambassadorship. Sdu goes for long-term engagement and ongoing awareness. Via our scientifically based measuring instrument Talentscore, they continuously measure the attractiveness of their organisation for future and current talent. This gives them concrete points for improvement, enabling them to work nonstop on being a good employer. That too is the power of development. 

The challenge

Sdu position ourselves as a distinctive and strong employer brand among a broad target audience while simultaneously increasing brand awareness and publicising the transition to digital service provider in the legal sector. 

The approach

Using a 0 measurement, we test the current employee experience and identify improvement potential. The in-depth study also identifies the most distinguishing factors: Sdu is a springboard for your future career. Here, you can grow in existing and new talents with complete freedom and confidence. You build success together, of yourself and the organisation. We summarise this in a powerful theme: Working at Sdu. The power of developing. Working with current talent, we tell the real story: what is their power of developing and how can they grow endlessly within Sdu? 

The result

A versatile and stimulating labour market positioning that is integrated in the capillaries of the organisation. Everywhere within Sdu you see, taste and feel the power of development. Every month, thousands of relevant people from the target group become acquainted with Sdu as an employer in a low-threshold manner and current talent becomes increasingly proud of the successes they achieve and Sdu as an employer. 

 

Nonstop

Of course, it doesn't stop with a nice campaign and enhanced ambassadorship. Sdu goes for long-term engagement and ongoing awareness. Via our scientifically based measuring instrument Talentscore, they continuously measure the attractiveness of their organisation for future and current talent. This gives them concrete points for improvement, enabling them to work nonstop on being a good employer. That too is the power of development. 

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