Province of Limburg - The province professional

An inspiring case in which we position Province of Limburg as an attractive employer, and show talents how they can contribute to a sustainable and innovative future for Limburg.

Customer

Province of Limburg

Service

Service

Year

2024

Website

Province professional campaign image.

The approach

A comprehensive internal and external analysis provides clear insights into the target group, work experience and unique characteristics of the organisation. From there, we start building. We define the work values and the employee value proposition. With the theme The province professional we flesh out the different stages of the candidate and employee journey.

Nonstop

From a multi-year plan The province professional increasingly optimised and integrated. The next step is a strong ambassador programme, to grow further internally and externally.

The challenge

SO much beauty happens behind the doors of the provincial government building in Maastricht. Everyone should know that. Our goal? To establish an authentic brand strategy, positioning Provincie Limburg as an attractive employer. With the aim of attracting the right talent and increasing the internal pride of current employees.

The approach

A comprehensive internal and external analysis provides clear insights into the target group, work experience and unique characteristics of the organisation. From there, we start building. We define the work values and the employee value proposition. With the theme The province professional we flesh out the different stages of the candidate and employee journey.

The result

Every county professional feels it: We contribute every day to passing on our province to the next generations of Limburgers in an even more beautiful, sustainable and innovative way. From job postings, to onboarding to the 2030 organisational plan, it is lived through in full. The external employer branding campaign also reached some 1.5 million people in the first six months with inspiring stories from the province's professionals.

Nonstop

From a multi-year plan The province professional increasingly optimised and integrated. The next step is a strong ambassador programme, to grow further internally and externally.

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