Move with Mijzo

An inspiring case showcasing Mijzo as innovative, dynamic employers to healthcare professionals.

Customer

Mijzo

Service

Employer branding

Year

2024

The approach

With the help of our Magnet score we have a fact-based employer fire created in which the innovative character should clearly emerge. The outcome? The theme 'Move with Mijzo'. This concept focuses on the urgency of other elderly care and the innovative, smart actions that Mijzo undertakes to really change healthcare. Working differently in healthcare? It can be done. Ten inspiring stories and videos of colleagues give the subject matter a face. In addition, we launched a activation test In which healthcare professionals can test whether zi it inzich have to move with the changing care for the elderly. This is how we activate latent job seekers to also work for Mijzo choose. 

Nonstop

"Move with Mijzo" does not stop with the campaign. The message is also felt internally. Via, among others posters encourage colleagues to think about how they are making a difference in the changing care for the elderly. These actions ensure that the issue is alive not only externally, but also within Mijzo is carried and strengthened. 

The challenge

At Mijzo is truly different elderly care. As a driver of care transformation increase the co-efficacy of older people and their loved ones to keep care as accessible and available as possible. The challenge? Translate this uniqueness into a powerful employer brand that appeals to healthcare professionals and activates. 

The approach

With the help of our Magnet score we have a fact-based employer fire created in which the innovative character should clearly emerge. The outcome? The theme 'Move with Mijzo'. This concept focuses on the urgency of other elderly care and the innovative, smart actions that Mijzo undertakes to really change healthcare. Working differently in healthcare? It can be done. Ten inspiring stories and videos of colleagues give the subject matter a face. In addition, we launched a activation test In which healthcare professionals can test whether zi it inzich have to move with the changing care for the elderly. This is how we activate latent job seekers to also work for Mijzo choose. 

The result

The impact is clear. Every month, the campaign reaches thousands of healthcare professionals. More than 6,000 healthcare professionals have now investigated through the activation test whether their vision matches that of Mijzo. A tangible proof that the campaign knows how to inspire and activate the right audience. 

Nonstop

"Move with Mijzo" does not stop with the campaign. The message is also felt internally. Via, among others posters encourage colleagues to think about how they are making a difference in the changing care for the elderly. These actions ensure that the issue is alive not only externally, but also within Mijzo is carried and strengthened. 

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