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How do you rise to a challenge like this? Our answer: by using EDSN’s employees as ambassadors for the organization. We helped them with a tool that makes it fun and above all easy to share messages on social media. But we didn’t stop there. We also went into the field to record videos that really show what it’s like to work EDSN. Standing under the windmills, they energetically told us what their work is about: connecting, building and leadership. In short, work full of energy. Strong evidence that anyone can be an ambassador.
To get the target group to interact even more with the employer brand, we also launched an online activation game: The Work Energy Meter. With this, we challenged the target group (based on four energy-defining themes 1) challenge, 2) impact, 3) culture and 4) colleagues) to discover whether they are still energized by their current job...
If the answer was “no”, a meeting with EDSN was the logical next step :)
From new hire to permanent colleague: in an industry and organization where opportunities for ICT and data specialists are still largely unknown. That’s the challenge we took up with EDSN – knowing full well that such specialists are difficult to find and bind.
How do you rise to a challenge like this? Our answer: by using EDSN’s employees as ambassadors for the organization. We helped them with a tool that makes it fun and above all easy to share messages on social media. But we didn’t stop there. We also went into the field to record videos that really show what it’s like to work EDSN. Standing under the windmills, they energetically told us what their work is about: connecting, building and leadership. In short, work full of energy. Strong evidence that anyone can be an ambassador.
The campaign was a huge success. EDSN’s visibility within the target group increased enormously. The percentage of hiring decreased and the number of referred colleagues grew, saving EDSN a recruitment value of €26,726.
And don’t get us started on the many cool resources this creative concept has spawned, such as a 3-metre-wide exhibition wall and an EDSN card game.
To get the target group to interact even more with the employer brand, we also launched an online activation game: The Work Energy Meter. With this, we challenged the target group (based on four energy-defining themes 1) challenge, 2) impact, 3) culture and 4) colleagues) to discover whether they are still energized by their current job...
If the answer was “no”, a meeting with EDSN was the logical next step :)
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