Menu
Customer
Service
Year
Website
State Secretary Tamara van Ark launched the national campaign 'Childcare thanks to you' with a nice New Year's message as well as a thank you to all pedagogic staff members for the special work they do.
The website kinderopvangdankzijjou.nl is at the heart of the campaign. We developed various campaign expressions as well as a test to find out whether working in childcare is for you.
Children with their parents also thanked real pedagogical staff for what they let the children take care of. Of course, we captured this on film which led to a beautiful, touching result. Watch one of the thank-you videos on the right.
Of course, we don't stop here. In the coming period, we will enrich the campaign with new campaign images, a good referral programme and more thank-you videos. To make sure children catch even more. Perhaps thanks to you!
If nothing is done, there will be a shortage of over 8,000 childcare workers in the coming years. That is why we took up the challenge to recruit new employees for this wonderful profession!
In doing so, we give a different and broader meaning to the word 'care'. Because in childcare, children catch so much. Like compliments. New words. Each other. Or how they solve a problem. Thanks to you... pedagogical employee!
State Secretary Tamara van Ark launched the national campaign 'Childcare thanks to you' with a nice New Year's message as well as a thank you to all pedagogic staff members for the special work they do.
The website kinderopvangdankzijjou.nl is at the heart of the campaign. We developed various campaign expressions as well as a test to find out whether working in childcare is for you.
Children with their parents also thanked real pedagogical staff for what they let the children take care of. Of course, we captured this on film which led to a beautiful, touching result. Watch one of the thank-you videos on the right.
With fresh colours, unusual photography and appealing copy, the campaign has high attention value across the country. Both on offline and online channels. After a week of campaigning, the test had already been completed more than 2,000 times. Various national media also highlighted the campaign.
Of course, we don't stop here. In the coming period, we will enrich the campaign with new campaign images, a good referral programme and more thank-you videos. To make sure children catch even more. Perhaps thanks to you!
Goals
Contact
Fill in your details, and then we'll discuss the options
Fill in your details, and then we'll discuss the options
