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This was reflected in the extensive target group research we started this process with. It led to a target group-oriented approach with resources in which, by means of relevant projects and products, we introduce the various target groups to the cool challenges at Brink. On the completely newly developed work-at-home website, also designed (according to need) per target group, it all comes together and you experience like no other how de Brinker connects people, the market and society.
The whole thing is driven by good ambassador juice and a strong, recognisable online campaign, which is fully connected to the target group.
Year two of the campaign is all about integrating the employer brand into the entire employee journey. Because connecting is something Brink wants to do for a long time.
Experienced consultants, project managers and software experts. Recruiting them is not an easy task in the current labour market. Candidates in these target groups are scarce and, moreover, not easily enticed to switch. And the latter certainly applies to the construction, infra and real estate industry and therefore also to Brink. Yet we were only too happy to take on this challenge together. Because we know from experience... the way to entice these target groups is on content. They want to know how and to what kind of projects and products they can contribute.
This was reflected in the extensive target group research we started this process with. It led to a target group-oriented approach with resources in which, by means of relevant projects and products, we introduce the various target groups to the cool challenges at Brink. On the completely newly developed work-at-home website, also designed (according to need) per target group, it all comes together and you experience like no other how de Brinker connects people, the market and society.
The whole thing is driven by good ambassador juice and a strong, recognisable online campaign, which is fully connected to the target group.
With almost 3 million campaign views in 4 months, this campaign can be called very successful. The number of website visits already stands at 67,500 since its launch in November. Results to be proud of and sure to pay off in new colleagues in 2023.
Year two of the campaign is all about integrating the employer brand into the entire employee journey. Because connecting is something Brink wants to do for a long time.
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