Menu
Customer
Service
Year
Website
Ambitious, committed, driven, loving, service-oriented, enterprising - the Anna has it all. To highlight precisely this versatility, we put forward 12 enthusiastic colleagues. They share their stories and together with the team are the face of a healthy region.
The campaign targets nurses, anaesthesia assistants and surgery assistants. With videos, banners and visuals, we campaigned in North Brabant. Through a three-layer funnel, where the main conversions are completing the activation test and applying for a job, we reach the target group.
On the work-at-home website, content is tailored to interests, wishes and needs, thanks to tags from the campaign. This is how we approach candidates personally and effectively.
With job marketing campaigns for specific vacancies and recruitment marketing campaigns for periodic recruitment challenges, we position Anna as a strong employer at all possible levels. Nonstop.
Good healthcare staff are scarce and can choose from a myriad of innovative, results-oriented and ambitious organisations. So why choose a small-scale employer where it is all about togetherness and atmosphere? Because at Anna Zorggroep you will find just the right combination of the hard and soft sides. High time to take up the challenge of positioning them more broadly.
Ambitious, committed, driven, loving, service-oriented, enterprising - the Anna has it all. To highlight precisely this versatility, we put forward 12 enthusiastic colleagues. They share their stories and together with the team are the face of a healthy region.
The campaign targets nurses, anaesthesia assistants and surgery assistants. With videos, banners and visuals, we campaigned in North Brabant. Through a three-layer funnel, where the main conversions are completing the activation test and applying for a job, we reach the target group.
On the work-at-home website, content is tailored to interests, wishes and needs, thanks to tags from the campaign. This is how we approach candidates personally and effectively.
In the first campaign month, we managed to achieve almost 1,000 completed tests, of which 530 candidates viewed the vacancies after the test. As a result, we managed to achieve an increase of 40% in the number of applications during this period compared to previous months.
With job marketing campaigns for specific vacancies and recruitment marketing campaigns for periodic recruitment challenges, we position Anna as a strong employer at all possible levels. Nonstop.
Goals
Contact
Fill in your details, and then we'll discuss the options
Fill in your details, and then we'll discuss the options
