Vacancy Employer Branding project manager

With your overview and insight, you build employer brands that really live.

You already have experience in project management and communication. But you are ready for a substantive next step. Not 'just planning projects', but really getting to grips with target groups and data. You know how to convert your substantive interest into to-the-point advice that makes a meaningful contribution to building great employer brands such as those of VDL, Utrecht University, Partou and the Amsterdam Housing Associations.

Give direction to brands that attract and retain talent

A strong employer brand starts with knowledge about the organisation, the target groups and how these target groups think and act. You know how to make the connection between all this collected data and thus come up with strong advice to really make an employer brand live, both externally and internally. At Goals, we call this 'living the brand'.

As our new project manager, you will be the link between data and information (from e.g. workshops and quantitative research), AI output, and human interpretation. You know how important it is to connect insights with communication, culture and behaviour. Because that's where the difference lies.

By doing so, you set movement in motion - in customers and in yourself:

• You are an expert in interpreting quantitative and qualitative research
• You have an affinity for AI to work so smartly and add your human insights to it
• You will develop as an employer branding specialist according to our Nonstop Employer Branding methodology
• You will collaborate with our consultants, designers, web builders and online marketers
• Do you know something better? Very nice! You get plenty of room to develop your function yourself

Build the profession of tomorrow with us

Goals sets itself apart by tackling the entire candidate and employee journey. Fact-based, sharp in strategy and surprising. We combine creativity and data in everything we do. Your position has a key role in this: you bring the insights that let our clients win in the job market.

You will join a close-knit team that wants to move forward. We believe in autonomy, ownership and trust. In thinking and doing. What you need for that:

• You have experience in project-based work and a solid content base
• You get excited by data and information gathering, like to dive into depth and think strategically
• You are an early adopter in AI, see it as an opportunity and want to learn to deploy it further
• You feel comfortable in an office environment with a lot of freedom and responsibility

And in the meantime? You laugh a lot. Laughter is not one of our four work values for nothing. Sound good? Then this vacancy is tailor-made for you. With our creative base at Strijp-S, clients to make you happy and an adrenaline-fuelled ambition, you are assured of a job in which you challenge yourself and those around you every day to achieve the best results. Getting started?

This is what we offer you:

• A role with a lot of autonomy in a compact and committed team
• Substantive challenge and creative space
• Working on meaningful projects for great brands
• A hybrid working week with flexibility and connection
• A cosy Clubhouse at Strijp-S with everything for fine work and Thursday-afternoon drinks
• Room to grow, in terms of knowledge, ambition and direction
• An annual training budget to develop as a person and professional
• Depending entirely on the experience you bring, you will earn between 3100 and 4200 euros on a full-time basis.

Ready to make your goals a reality at Goals?

Then respond today. Send your motivation and CV to info@goals.nl. Introductory interviews will take place the week of 23 June 2025.

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