In a world where job vacancies are in rapid succession and the battle for talent is fiercer than ever, boosting the visibility of your employer brand is no longer a luxury, it is pure necessity. How do you still stand out among all those other employers screaming for attention? The answer is closer than you think: with your own employees.
By using your colleagues as brand ambassadors, you can strengthen the visibility of your employer brand in an authentic, powerful and above all sustainable way. In this article you will read why this works, how it contributes to trust and attraction, and how Goals can help you do this.
Why employees are golden for your employer brand
Strengthening the visibility of your employer brand is only really successful if you bet on credibility. And credibility does not come from your own marketing department, it comes from people. Employees are the most reliable and impactful spokespersons for your brand. When they share stories on social media, their message not only reaches a larger, but also a more relevant audience. This ensures that with minimal effort, you strengthen the visibility of your employer brand without risking coming across as 'advertising-like'.
From reach to trust: the difference between campaign and culture
Research shows that content shared by employees scores up to 8 times better than content from the company account. This is not surprising. People follow people, not logos. Social media platforms also prefer personal, authentic content.
So boosting the visibility of your employer brand does not necessarily mean spending more money on media budgets, but making smarter use of your existing team. The impact of an employee's post is often greater than that of an entire recruitment campaign.
Show what you promise as an employer
Many organisations claim an 'open culture' or 'lots of development opportunities', but it is only when employees confirm this that it becomes credible. By letting them share their own stories - about projects, team moments or how they develop - you really show what you stand for as an organisation. This way, you strengthen the visibility of your employer brand and work on an internal culture in which people are proud to work for you.
More visibility = more appeal
In a tight labour market, it is not enough to be visible. You have to be attractive. Candidates are looking for more than just a job description; they want to get a feel for the organisation.
When employees are visible on platforms like LinkedIn, they contribute to a positive image. They build trust among potential candidates, something that campaigns find difficult to achieve. This way, you not only strengthen the visibility of your employer brand, but also your appeal as an employer.
Building structurally? Think in terms of ambassadorship
Real impact is only made when you make sharing stories structural. An ambassador programme helps with this. By facilitating, inspiring and guiding employees to share content, you build a movement from within.
Strengthening the visibility of your employer brand thus becomes not an isolated action, but an ongoing strategy. This fits perfectly with Goals' philosophy, where we believe in ownership, trust and the power of people.
Case study example: Employbrand
Our subsidiary Employbrand helps organisations activate their employer brand. They are fully committed to ambassadorship, training and facilitating employees to share their stories naturally.
This not only leads to more visibility, but also to a stronger employer brand that is supported by the organisation itself. A great example of how to build brand value from the inside out.
Getting started with your own ambassadors?
Do you also want to strengthen the visibility of your employer brand by building a powerful team of ambassadors? We are happy to think along with you. Find out how Goals helps you activate your employees
