That attracting talent remains a challenge in a competitive job market is no secret. But how do you know where to aim your marketing arrows to convince talent of your fine organisation? Many organisations base their decisions on gut feeling or assumptions, but it is possible to measure this accurately. How? With the Magnet Score.
In collaboration with scientist Eveline van Zeeland, Goals developed this measurement method to scientifically measure the appeal of your employer brand. During our 20th anniversary, Eveline told us more about the science behind a strong employer brand. Were you not there? No worries, here you can find a video in which she tells the secret of a strong employer brand.
💡Tip: want to know more or the 6 pillars of being an irresistible employer? Download the whitepaper!
Measurement method for measuring your employer brand foundation
The Magnet Score is a science-based method that provides insight into your organisation's attractiveness as an employer. It was developed to help you understand where your strengths lie as an employer and where there is room for improvement. Instead of relying on assumptions or intuition, the Magnet Score provides a measurable and objective assessment of your employer brand.
How does the Magnet Score work?
The Magnet Score is based on research into the factors that determine how attractive an employer is found by potential employees. Aspects such as company culture, development opportunities, work-life balance and the impact of your organisation on society play an important role. By analysing these factors, you as an organisation can see exactly where you score well and where you can improve to become more attractive to top talent.
Why is it important to measure your employer appeal?
At a time when talent is scarce and employees place more value on personal growth and meaning, it is crucial to know what makes your employment attractive. Measuring this attractiveness allows you to effectively align your strategy with the needs and desires of current and future employees. The Magnet Score gives you tools to take targeted actions and strengthen your employer brand.
Substantiate your EVP by measurement results
Measuring the attractiveness of your employer brand is easier than ever thanks to the Magnet Score. With this measurement method, you gain insight into the factors that determine how attractive your organisation is, so that you can focus on improving or drawing up your Employee Value Proposition (EVP) and overall employer brand. No more guesswork, but clear, measurable results that you can start working with immediately.
💡Tip: want to know more or the 6 pillars of being an irresistible employer? Download the whitepaper!
