An organisation is only as strong as the people who work in it. But what really makes some employees indispensable? These are the colleagues who not only excel in their work, but also inspire others, motivate them and contribute to the company culture. These are inspired employees, the drivers that make your organisation grow. But how do you recognise them, and more importantly, how do you deploy them as ambassadors of your employer brand?
What are inspired employees?
Inspired employees, or Multi-workers, are the colleagues who carry out their work with passion and dedication. They show initiative, are innovative and feel responsible for the organisation's success. Their energy is contagious and creates a positive work culture. Inspired employees are the driving force behind innovation and success. Colleagues you would like to have 10 more of!
However, not all employees show the same level of commitment. In practice, we often see four different types of colleagues:
- Multi-workers (Inspired employees) - These are the real troublemakers. The driving forces within the organisation. They commit themselves wholeheartedly and encourage their colleagues to do the same.
- Staff - This group is reasonably engaged and occasionally goes the extra mile. However, they lack the extra drive needed to really excel.
- Employees - This group has a strong 9-to-5 mentality and does what is needed, but without extra commitment or passion.
- Opponents - Employees who show little commitment and sometimes even have a negative impact on the organisational culture.
The question is: what percentage of your team belongs to the first group? This is crucial for building a strong employer brand.
Why are inspired employees so important?
Research shows that organisations with a high percentage of engaged employees perform better than companies where employees are less engaged. According to Gallup, teams with high levels of engagement are 21% more profitable and leave them a 17% higher productivity see. Moreover, companies with inspired employees have less turnover, which saves costs on recruitment and training.
One of the main benefits of inspired employees is that they act as natural ambassadors of your employer brand. They share their enthusiasm, both inside and outside the organisation, thus attracting the right people. But how do you make the most of this power?
How do you use Multi-workers as ambassadors?
Want to use your Multi-workers to strengthen your employer brand? Here are some effective strategies:
1. Give them a stage
Let inspired employees tell why they love working for your organisation. This can be done through videos, testimonials or social media posts. Authenticity appeals and attracts potential employees who recognise themselves in their stories.
2. Create an inspiring corporate culture
Inspired employees thrive in an environment where their efforts are appreciated and recognised. Provide a positive work culture where there is room for growth, innovation and collaboration.
3. Reward and recognise their efforts
People who go the extra mile deserve recognition. This can range from small appreciations such as a compliment or a team outing, to a structural ambassador programme in which employees are rewarded for their efforts.
4. Encourage networking and referrals
Inspired employees often know other professionals with the same mindset. Tap into their network by setting up a referral programme where they can suggest new talents.
The result: an authentic and strong employer brand
By putting enthusiastic employees at the centre of your employer branding, you build an authentic employer brand. Their enthusiasm and passion work like a magnet on like-minded professionals, so you attract and retain the best people.
At Goals we help organisations strengthen their employer brand by making the most of the power of Meerwerkers. Want to know more about how to recognise and engage inspired employees? Follow us on LinkedIn or take contact us and find out how we can support you!
