Here's how to breathe life into your 2021 employer branding plan!

The time for annual plans is once again in full swing. Have you already started strategising around Employer Branding in 2021? Paper is patient. So no matter how beautiful the plans are; make sure you also give a lot of attention tot to the over the stage bringing the ideas. Of course, in doing so, you have already won half if you colleague's involves in the creation of the plan. But also make sure you pay attention to inspire and convince the other colleagues. Because without the commitment and enthusiasm of a number of ambassadors, employer branding little chance of success.

According to the book's author Stand up to stand out everyone can learn to express themselves powerfully to inspire and persuade others to take action. According to him, it is not a gift, but a choice. It starts with yourself, your story and how you the brings. 

Hoe make sure you make your colleagues ambassadors be of your plan? Hereby 5 steps that emerged during the World Employer Branding Day: 

Step 1:
It's an open door, but be energetic and enthusiastic when you bring your plan across the stage. Radiate assurance and confidence. Your listeners will mirror your behaviour. Thus, a positive perception is more likely to lead to the desirable behaviour. 

Step 2:
Make sure you have and keep your audience's attention. An anecdote, recognisable to many, can often help. It creates a bond between you and your audience. This palpable kinship leads to trust.  

Step 3:
However, steps 1 and 2 do not stop there. Especially not if your audience sees the world differently from you. It is therefore hugely important to put your story in a context that is recognisable to them. So always ask yourself how does my audience view this topic? What is their personal interest? With a correct answer to these questions, you will take an important step in getting e.g. colleagues to move. A hiring manager working in the experience has that recruitment only needs to put out a vacancy and the top talents are lining up at the door, has may not be the right picture of reality.  

Tip: Engage with your target audience. What lives, what drives them? Translate the output of this into your employer fire and your strategy, then you are already with 1-0 ahead! 

Step 4:
Ok, by now you have managed to enthuse your audience. They trust you and you are on ONEn line concerns the topic. Time to offer a solution that helps your audience take action. So, e.g., do you want colleague's regularly on the socials show what the atmosphere in the workplace is like, then make sure you offer them a concrete solution this to can do.  

Step 5:
The final step is the call to action. With what message do you conclude your plea? What do you want your audience to remember or what action should be taken? Have this very clear for yourself and then make it very concrete towards your audience. In a successful meeting, enthusiasm can be high, but after the meeting, goat everyone back to business as usual. Concrete action points ensure ensure that the topic stays top of mind. And your strong follow-up secures the timeline. 

PS
Still need help making a good annual plan? Take advantage of our tips in this white paper about In 3 steps to your employer branding plan 2021′.