A strong employer proposition stands or falls with timeliness. If your promise to (potential) employees is outdated, it costs you applicants, commitment and talent every day. The EVP scan, or as we at Goals call it the EVP-APK, lets you quickly discover where your strengths lie, and which elements of your employer brand are just not working anymore.
Why an EVP scan is indispensable
The labour market is changing at lightning speed. What was attractive three years ago may be outdated today. An EVP scan gives you insight into the current appeal of your employer brand. That way, you avoid a mismatch between what you promise and what employees actually experience.
An outdated proposition has tangible consequences:
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Fewer applicants to vacancies.
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Lower employee engagement.
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Higher outflow, resulting in high replacement costs.
The EVP scan in 5 steps
Goals' EVP scan, called the EVP-APK in our approach, is based on the Magnet Score methodology. In five concrete steps, you get a sharp picture of your distinctiveness:
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Inventory - Start with the current EVP and experiences within the organisation.
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Intake - Interviews with stakeholders from Recruitment, HR and Marketing provide a broad picture.
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Online Magnet Score survey - A short questionnaire for all colleagues, easy to fill in, captures the essence.
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In-depth workshop - Game forms create the connection between internal perception and external appearance.
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Presentation of results - You will receive a strategic frame with a (self-)sensible EVP to put your foot down in the coming years.
What does the EVP scan provide?
The EVP scan helps you discover which parts of your employer brand really resonate with talent. You get concrete tools to:
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Engage and retain current employees.
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Attract new talent that fits your culture and direction.
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Grow your employer brand with the dynamics of the labour market.
The result is a distinctive and credible proposition that future-proofs your organisation.
More than a snapshot
An EVP scan is not only a test of your current position, but also a long-term investment. The insights will help you chart your course, make campaigns more effective and make employees proud of their workplace. Moreover, you benefit from more than 20 years of Goals' expertise in employer branding.
What makes the EVP-APK unique?
Many organisations do employee surveys or measure satisfaction, but these often give a fragmented picture. The EVP-APK stands out because it is not just about satisfaction, but distinctiveness. It's all about the question: why would talents specifically choose and stay with your organisation?
By linking to the Magnet Score methodology, you don't just get numbers, you get a story. You see which values, promises and experiences make your organisation truly unique. And which claims have little credibility left. This prevents you from continuing to invest in a message that actually no longer has any effect.
Practical application of the results
A EVP scan provides concrete insights that are immediately applicable in practice:
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Recruitment marketing: communicate more sharply in campaigns and vacancies.
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Onboarding: land new colleagues faster with a clear and honest story.
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Internal branding: better connect employees to organisational values.
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Strategic choices: substantiate what you as an employer are or are not betting on.
With this approach, EVP-APK not just a measurement tool, but a strategic lever for growth and retention.
Who is the EVP scan suitable for?
The EVP scan is valuable for organisations that:
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Struggling to attract new talent.
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Have not renewed their EVP for several years.
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Seeing an increase in employee outflow.
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Want to sharpen their employer branding strategy.
Whether you are a fast-growing organisation or just committed to employee retention, the EVP scan (or EVP-APK) provides direction and focus.
Ready for the future
Want to know if your EVP is still working? Then now is the time to perform an EVP scan. Discover in record time which part of your proposition is really distinctive, and make sure your employer brand is ready for the future.
Read more about the approach and steps in the EVP-APK of Goals. And schedule your EVP-APK right away!
