EBS has achieved an impressive feat: they manage to recruit as many as 365 new drivers in one year. In other words, one per day! This success came about partly thanks to our targeted approach, working on both acute recruitment and building a strong employer brand.
The challenge: acute recruitment and employer branding
The assignment was clear but challenging: on the one hand: provide enough drivers. But on the other: ensure the building of EBS as an employer brand. So both a short-term goal and one more long-term.
The secret of this campaign?
A practical message, combined with our now-proven recruitment strategy. We focus not only on active jobseekers, but rather on the much larger group of latent jobseekers. Also from other industries. Read the full article on the Werf& website via the link below.
