10 tips for improving employee engagement.

engaged employees deliver higher added value. Which results in satisfied, loyal, and engaged customers. Which in turn leads to sustainable growth and profits. The Service Profit Chain model links profitability to engagement. And engaged (and inspired) employees are the first vital link in the chain. They drive great customer experience, innovation and productivity.

10 tips for success

1. Effective internal communication is the critical success factor in all employee engagement initiatives. Make sure everyone in the organisation understands why we do what we do.
2. Senior and middle management are crucial to the success of employee engagement, so actively involving and motivating them is the first step.
3. Support management with a core concept, a 'message map' and creative tools and initiatives that help them communicate with employees in a consistent and engaging way.
4. Ensure that initiatives around employee engagement and internal communication are embedded with the organisation's strategy.
5. Every organisation gives its own meaning to employee engagement. Make sure everyone looks at the term in the same way and think about how engagement can be measured.
6. Use the organisational compass to prioritise, control and manage key messages. And to avoid message complexity.
7. Act from insights into employees' information needs: research!
8. One size does not fit all. Identify employee target groups.
9. The effectiveness of internal communication programmes should be measurable and contribute to the business result.
10. Employee engagement requires continuous dialogue in the organisation, top-down as well as bottom-up. The cascade model simply does not work well enough.