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We developed the concept 'Hebbus' to highlight the benefits and switching reasons. Each target group has its own switching reasons and that's where the Hebbus campaign in full. So has every target group a private coremessage, dynamic landing page, video's and storylines. Ultimate target group approach? Hebbus!
To the colleagues of EBS additional involve, we have a amBUSsadeur programme developed. With an explanation of the campaign and a behind–the-scenes video colleagues become encouraged to also candidates and create also pride among colleagues.
EBS transports with large 2000 colleagues 1 million passengers weekly, with a mission to put travellers first. In today's tight labour market, this is a hefty challenge. The demand for bus drivers is high, which is why it is time to new target groupn to speak. Because bus driver dat brings many personal benefits.
We developed the concept 'Hebbus' to highlight the benefits and switching reasons. Each target group has its own switching reasons and that's where the Hebbus campaign in full. So has every target group a private coremessage, dynamic landing page, video's and storylines. Ultimate target group approach? Hebbus!
The Initial results of the campaign are very promising. As of July 2024, for instance, over 100 candidates have applied or completed a callback request.
To the colleagues of EBS additional involve, we have a amBUSsadeur programme developed. With an explanation of the campaign and a behind–the-scenes video colleagues become encouraged to also candidates and create also pride among colleagues.
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