{"id":12328,"date":"2024-11-04T15:26:23","date_gmt":"2024-11-04T14:26:23","guid":{"rendered":"https:\/\/goals.nl\/employer-branding-model-copy\/"},"modified":"2026-03-24T16:21:26","modified_gmt":"2026-03-24T15:21:26","slug":"magnet-score","status":"publish","type":"page","link":"https:\/\/goals.nl\/en\/magnet-score\/","title":{"rendered":"Magnet Score"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"12328\" class=\"elementor elementor-12328\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ac036 bottom-right-cut-small e-flex e-con-boxed e-con e-parent\" data-id=\"70ac036\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;dc0c8aa&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b07dd5 e-con-full e-flex e-con e-child\" data-id=\"5b07dd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afa8290 elementor-widget elementor-widget-heading\" data-id=\"afa8290\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Magnet Score: measure your employer appeal\u00a0<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a57afca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a57afca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Profiling yourself well in the job market starts with knowing yourself. Where is your organisation's attraction for talent? You measure it with the Magnet Score!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23a3cb0 e-flex e-con-boxed e-con e-parent\" data-id=\"23a3cb0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d4f0e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d6d4f0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Magnet Score in brief\u00a0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4766519 elementor-widget__width-initial wb-magnetscore elementor-widget elementor-widget-text-editor\" data-id=\"4766519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Measure the attractiveness of your workplace. What are your unique organisational qualities? And where is there potential for improvement. If you know this, you can take a strong position on the labour market and build an even stronger employer for the future.<\/li><li>The Magnet Score offers data-driven insight into employer attractiveness. Developed with psychological and scientific insights in collaboration with <a href=\"https:\/\/www.linkedin.com\/in\/eveline-van-zeeland\/\" target=\"_blank\" rel=\"noopener\">Eveline van Zeeland<\/a>.<\/li><li>The methodology is based on the EmpAt scale by Berthon et al (2005). The only validated measurement instrument in the field of Employer Attractiveness.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110b93c e-flex e-con-boxed e-con e-parent\" data-id=\"110b93c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7f52d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b7f52d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From work perception to brand perception: <br>the 6 pillars you can work on<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b48b95 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b48b95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Do you really want to stand out as an attractive employer? Then it is important to know where your differentiating strengths lie. You can do this by excelling on six pillars that form a foundation for being an irresistible employer:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f1d86 e-con-full e-flex e-con e-child\" data-id=\"15f1d86\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-656c164 e-con-full e-flex e-con e-child\" data-id=\"656c164\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80bed65 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"80bed65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol class=\"ol1\"><li class=\"li1\"><strong>Fascinating:<\/strong> How inspiring and motivating is the work you offer? Organisations that manage to captivate employees create engagement and motivation.<br \/><span class=\"s1\">\u00a0\u00a0<\/span><\/li><li class=\"li1\"><strong>Development:<\/strong> Employees want to grow. Do you offer enough opportunities for personal and professional development?\u00a0\u00a0<br \/><br \/><\/li><li class=\"li1\"><strong>Social:<\/strong> A pleasant working atmosphere and good interpersonal relations contribute to job happiness. How well does your organisation match this?\u00a0<br \/>\u00a0<\/li><li class=\"li1\"><strong>Economic:<\/strong> Market-based and transparent remuneration is a basic requirement. Are you competitive in what you offer?<br \/>\u00a0\u00a0<\/li><li class=\"li1\"><strong>Meaningful:<\/strong> Meaningful work that contributes to the well-being of customers, patients or society as a whole gives employees deep satisfaction and strengthens their commitment to the organisation.\u00a0<br \/>\u00a0<\/li><li class=\"li1\"><b>Vital:<\/b> Healthy employees are more productive. What initiatives do you have to support their physical and mental health?<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-919859f e-con-full e-flex e-con e-child\" data-id=\"919859f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45ef998 elementor-widget elementor-widget-image\" data-id=\"45ef998\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"823\" src=\"https:\/\/goals.nl\/wp-content\/uploads\/2024\/11\/Magnetscore.png\" class=\"attachment-large size-large wp-image-12334\" alt=\"\" srcset=\"https:\/\/goals.nl\/wp-content\/uploads\/2024\/11\/Magnetscore.png 904w, https:\/\/goals.nl\/wp-content\/uploads\/2024\/11\/Magnetscore-292x300.png 292w, https:\/\/goals.nl\/wp-content\/uploads\/2024\/11\/Magnetscore-768x790.png 768w, https:\/\/goals.nl\/wp-content\/uploads\/2024\/11\/Magnetscore-12x12.png 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eaceb1 e-flex e-con-boxed e-con e-parent\" data-id=\"2eaceb1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be6f527 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"be6f527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">Each pillar is measured on a 5-point scale. When an organisation achieves a score of 4 or higher on one or more of these pillars, it distinguishes itself as an irresistible employer in this area. Such a score is not only a confirmation of quality, but also acts as a powerful magnet for talent.&nbsp;&nbsp;<\/p>\n<p class=\"p2\">Besides knowing the qualities of your organisation, it is also important to know which aspects talent really cares about. The Magnet Score measurement also provides insight into this. These insights help set the course: in which area do you want to further strengthen your Employer Brand in the coming years?<\/p>\n<p class=\"p2\">\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10929b4 elementor-widget elementor-widget-button\" data-id=\"10929b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/goals.nl\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3697639 e-flex e-con-boxed e-con e-parent\" data-id=\"3697639\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c769283 e-con-full e-flex e-con e-child\" data-id=\"c769283\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f058aa elementor-widget elementor-widget-heading\" data-id=\"4f058aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strengthen your employer brand with the power of the Magnet Score<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34377f8 elementor-widget elementor-widget-text-editor\" data-id=\"34377f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The co-developed Magnet Score offers insights into your organisation's attractiveness as an employer based on data and psychological insights. It helps optimise attraction, work experience and loyalty. This tool combines science and data with the power of human connection. This is how you build an employer brand based on facts. A <a href=\"https:\/\/goals.nl\/en\/employ-branding\/employer-brand\/\"><span class=\"s1\">employer brand<\/span><\/a>\u00a0that ensures lasting results. <span class=\"s2\">\u202f<\/span>\u00a0<br \/><span class=\"s2\">\u202f\u202f\u202f<\/span>\u00a0<\/p><p class=\"p1\">The Magnet Score was developed in collaboration with independent scientist <a href=\"https:\/\/www.linkedin.com\/in\/eveline-van-zeeland\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Eveline van Zeeland<\/span><\/a>. Her expertise in marketing psychology and neuroscience aligns well with the underlying objectives of the Magnet Score. The methodology is based on the EmpAt scale by Berthon et al (2005). The only validated measurement instrument in the field of Employer Attractiveness. This methodology has been enriched with current insights regarding the labour market.<span class=\"s2\">\u202f<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37594fc elementor-widget elementor-widget-video\" data-id=\"37594fc\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ar8YctelKrc&amp;t=2s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ac63c elementor-widget elementor-widget-heading\" data-id=\"35ac63c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Magnet Score in practice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff3c72 elementor-widget elementor-widget-text-editor\" data-id=\"bff3c72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">You know the drill; you have a traditional Employee Satisfaction Survey (MTO) conducted and you receive a nice, comprehensive report with all the scores. But where do you start? What are you going to do?  Unfortunately, we often see this process get stranded early and employees have no idea what actually happens with the input they have given.\u00a0\u00a0\u00a0<\/p><p class=\"p1\">The Magnet Score focuses very concretely on 6 pillars so you don't get bogged down in too much detail. It becomes immediately clear where the attractiveness of your organisation lies and where there is potential for improvement.\u00a0\u00a0\u00a0<\/p><p class=\"p1\">The Magnet Score is a quantitative assessment that provides good input for a qualitative assessment. We do this by holding interactive workshops with colleagues. During these workshops, we discuss the results of the digital survey using various working methods. This way, employees are informed of the results and are given tools to get started themselves. \u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b48e6ca e-flex e-con-boxed e-con e-child\" data-id=\"b48e6ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dec99f elementor-widget elementor-widget-heading\" data-id=\"9dec99f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Curious about more? \u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29eb10 elementor-widget elementor-widget-text-editor\" data-id=\"d29eb10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Download the white paper: 'Discover the 6 pillars of being an attractive employer' <a href=\"https:\/\/goals.nl\/en\/whitepapers\/employer-brand-measurement\/\"><span class=\"s1\">here<\/span><\/a>\u00a0or contact us to find out how we can help your organisation improve its work experience and talent attraction.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224a4a8 e-flex e-con-boxed e-con e-parent\" data-id=\"224a4a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d46a58 e-con-full e-flex e-con e-child\" data-id=\"5d46a58\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9193cbd elementor-widget elementor-widget-heading\" data-id=\"9193cbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready for a <br>employer brand that works?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef72bc4 elementor-widget elementor-widget-text-editor\" data-id=\"ef72bc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Schedule an introductory meeting and discover how our nonstop employer branding model makes your organisation irresistible to talent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e03440 elementor-widget elementor-widget-button\" data-id=\"7e03440\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/goals.nl\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule an introduction  <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dafe189 e-flex e-con-boxed e-con e-child\" data-id=\"dafe189\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd899ed elementor-widget elementor-widget-image\" data-id=\"cd899ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"577\" height=\"425\" src=\"https:\/\/goals.nl\/wp-content\/uploads\/2023\/03\/Goals-watermark.svg\" class=\"attachment-large size-large wp-image-6787\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-813959c e-flex e-con-boxed e-con e-parent\" data-id=\"813959c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0acd6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d0acd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">They went before you <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01315c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"01315c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW105130605 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW105130605 BCX4\">Wondering how we can get other organisations to a powerful <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105130605 BCX4\">employer<\/span><span class=\"NormalTextRun SCXW105130605 BCX4\"> fire have helped? Get inspired!<\/span><\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071079b elementor-widget elementor-widget-button\" data-id=\"071079b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/goals.nl\/en\/inspiration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View our work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5867b4 e-flex e-con-boxed e-con e-parent\" data-id=\"d5867b4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a8b3160 e-con-full e-flex e-con e-child\" data-id=\"a8b3160\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d192a9f elementor-widget elementor-widget-heading\" data-id=\"d192a9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veelgestelde vragen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2dc5c elementor-widget elementor-widget-jet-accordion\" data-id=\"1e2dc5c\" data-element_type=\"widget\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:true,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingOffset&quot;:0,&quot;switchScrollingDelay&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-3161\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-3161\" aria-expanded=\"false\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><i class=\"fas fa-minus\"><\/i><\/span><\/div><div class=\"jet-toggle__label-text\">Hoe zorg je dat Employer Branding intern gaat leven?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-3161\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13293\" class=\"elementor elementor-13293\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-5d4203a e-flex e-con-boxed e-con e-parent\" data-id=\"5d4203a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-958289a elementor-widget elementor-widget-text-editor\" data-id=\"958289a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Een employer brand wordt sterker als medewerkers het herkennen, begrijpen en uitdragen. Dat lukt door:<\/p>\n<ul>\n<li>een duidelijk en herkenbaar werkgeversverhaal<\/li>\n<li>interne activatiecampagnes<\/li>\n<li>storytelling vanuit echte medewerkers<\/li>\n<li>formats die teams zelf kunnen inzetten<\/li>\n<li>onboarding die aansluit op het werkgeversverhaal<\/li>\n<li>managers meenemen als dragers van het merk<\/li>\n<li>eenvoudige, herhaalbare communicatiemiddelen<\/li>\n<li>regelmatige updates en succesverhalen<\/li>\n<\/ul>\n<p>Employer Branding werkt pas echt als het van binnenuit gedragen wordt.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-3162\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-3162\" aria-expanded=\"false\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><i class=\"fas fa-minus\"><\/i><\/span><\/div><div class=\"jet-toggle__label-text\">Wat is interne Employer Branding?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-3162\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13293\" class=\"elementor elementor-13293\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-5d4203a e-flex e-con-boxed e-con e-parent\" data-id=\"5d4203a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-958289a elementor-widget elementor-widget-text-editor\" data-id=\"958289a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Interne Employer Branding richt zich op betrokkenheid, trots en cultuur. Het gaat om alles wat medewerkers ervaren tijdens hun tijd in de organisatie. Het is een cruciaal onderdeel van een sterk werkgeversmerk.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-3163\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-3163\" aria-expanded=\"false\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><i class=\"fas fa-minus\"><\/i><\/span><\/div><div class=\"jet-toggle__label-text\">Waarom is het belangrijk om employer branding te meten?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-3163\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13293\" class=\"elementor elementor-13293\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-5d4203a e-flex e-con-boxed e-con e-parent\" data-id=\"5d4203a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-958289a elementor-widget elementor-widget-text-editor\" data-id=\"958289a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zonder inzicht is het lastig om te bepalen wat werkt en waar je moet bijsturen. Door Employer Branding te meten:<\/p>\n<ul>\n<li>ontdek je waar je kansen laat liggen<\/li>\n<li>zie je waar frictie zit in de talentreis<\/li>\n<li>maak je gerichtere keuzes in campagnes en content<\/li>\n<li>voorkom je verspilling van tijd en budget<\/li>\n<li>bouw je structureel aan een sterker werkgeversmerk<\/li>\n<\/ul>\n<p>Meten maakt Employer Branding concreet en stuurbaar. De Magnet Score helpt om dit inzichtelijk te maken en om gericht te verbeteren.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-3164\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-3164\" aria-expanded=\"false\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><i class=\"fas fa-minus\"><\/i><\/span><\/div><div class=\"jet-toggle__label-text\">Hoe meet je de effectiviteit van Employer Branding?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-3164\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"13293\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13293\" class=\"elementor elementor-13293\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-5d4203a e-flex e-con-boxed e-con e-parent\" data-id=\"5d4203a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-958289a elementor-widget elementor-widget-text-editor\" data-id=\"958289a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De effectiviteit van Employer Branding meet je aan de hand van indicatoren binnen de volledige talentreis. Denk aan:<\/p>\n<ul>\n<li>instroom: aantal en kwaliteit van sollicitaties<\/li>\n<li>toestroom: tijd tot invulling en candidate experience<\/li>\n<li>doorstroom: betrokkenheid en ontwikkeling<\/li>\n<li>uitstroom: verloop en retentie<\/li>\n<\/ul>\n<p>zichtbaarheid: bereik en engagement op content Deze losse data zegt op zichzelf nog weinig. De kracht zit in het combineren van deze inzichten. De Magnet Score brengt deze factoren samen in \u00e9\u00e9n overzicht en laat zien waar je werkgeversmerk sterk is en waar de grootste verbeterkansen liggen.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Magnet Score: measure the attraction of your employability Profiling yourself well in the job market starts with knowing yourself. Where is your organisation's appeal to talent? You measure it with the Magnet Score! The Magnet Score in brief Measures the appeal of your employership. What are your unique organisational qualities? And where does [...]<\/p>","protected":false},"author":9,"featured_media":3834,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-12328","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/pages\/12328"}],"collection":[{"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/comments?post=12328"}],"version-history":[{"count":67,"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/pages\/12328\/revisions"}],"predecessor-version":[{"id":13400,"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/pages\/12328\/revisions\/13400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/media\/3834"}],"wp:attachment":[{"href":"https:\/\/goals.nl\/en\/wp-json\/wp\/v2\/media?parent=12328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}